Apac
  • Home
  • CXO Insights
  • CIO Speaks
  • Partner Conferences
  • Newsletter
  • Subscribe
  • News
  • About us
Apac
  • Admired Tech

    Agile

    AI Healthcare

    Artificial Intelligence

    Augmented Reality

    Aviation

    Big Data

    Blockchain

    Cloud

    Cyber Security

    DevOps

    Digital Transformation

    Drone

    HPC

    Infrared

    Internet of Things

    IT Services

    Marine Tech

    Networking

    Plastic Tech

    PropTech

    Robotics

    Sensor Tech

    Simulation

    Smart City

    Software Testing

    Startup

    Storage

    Unified Communication

    Web Development

    Wireless

  • Automotive

    Banking

    Capital Market

    Compliance

    Construction

    Custom Software Development

    E-Commerce

    Education

    FinTech

    Food and Beverages

    Gov and Public

    Healthcare

    Insurance

    Legal

    Logistics

    Manufacturing

    Media and Entertainment

    Metals and Mining

    Pharma and Life Science

    Retail

    Sports

    Travel and Hospitality

  • CISCO

    Google

    IBM

    Microsoft

    Oracle

    Salesforce

    SAP

    ServiceNow

  • Business Intelligence

    CEM

    Cloud-based Planning

    Cognitive

    Collaboration

    Contact Center

    Corporate Finance

    CRM

    Data Center

    Digital Signage

    Enterprise Architecture

    Enterprise Asset Management

    Enterprise Communications

    Enterprise Performance Management

    ERP

    Facility Management

    Field Service

    Fleet Management

    Gamification

    HR Technology

    IT Infrastructure

    IT Service Management

    Managed Services

    PLM

    Procurement

    Project Management

    RegTech

    Revenue Management

    Sales Tech

Menu
    • Amazon
    • Cloud
    • HPC
    • Capital Market
    • Collaboration
    • CEM
    • Drone
    • Facility Management
    • Fleet Management
    • Food and Beverages
    • Business Intelligence
    • IBM
    • Insurance
    • IT Infrastructure
    • Legal
    • Marine Tech
    • Networking
    • Plastic Tech
    • Procurement
    • RegTech
    • Sensor Tech
    • Simulation
    More
    Facility Management Fleet Management Food and Beverages Business Intelligence IBM Insurance IT Infrastructure Legal Marine Tech Networking Plastic Tech Procurement RegTech Sensor Tech Simulation
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Retail
    Editor's Pick (1 - 4 of 8)
    left
    AI becomes Personal

    Sherif Mityas, CIO & Chief Experience Officer, TGI Fridays

    Is Your Head in the Sand?

    Marc Kermisch, VP & CIO, Red Wing Shoe

    Laying a Foundation for the New-Age Retail Industry

    Paul Karras, SVP & CIO, Wilton Brands

    Driving a Performance Culture

    Paul Scorza, CIO, Ahold USA

    Discover the First Mile

    Ruben Martin, Co-Founder &CTO/ COO, Quivers

    The Missing Link for Retail: Closing the Loop between Point of Sale and Marketing

    David Inggs, CTO, VMob

    It all Comes Together in Retail.  In a World of Possibilities, Where to Start?

    Simon Kennedy, CIO, The Warehouse Group

    End to End Supply Chain Planning is the Need of the Hour

    Abel Correa, CIO, Arvind Lifestyle Brands Limited

    right

    Personalized Interactions Start with Personalized Clouds

    By Vish Ganapathy, and Chief Technologist, Global Retail Industry, IBM

    Tweet
    content-image

    Vish Ganapathy,

    Today’s digitally-empowered consumer is the best informed, most demanding ever. Prices, product availability, the latest social media buzz, what friends think of their purchases—it’s all at the consumer’s fingertips within seconds, putting them in complete control. In response, retailers  are on the hot seat when it comes to providing customers shopping experiences personalized to their tastes. Retailers are tasked with innovating to combine big data, analytics and mobile technology to gain the insights needed to get personal. Such innovation, however, requires speed and operational efficiency to act in real time and to be viable.

    Fortunately, retailers are getting some much needed help from the cloud. Much like shopping, cloud computing, too, is moving beyond a one-size-fits-all configuration and becoming customizable. Retailers can now craft the cloud that fits their specific needs, making it easier than ever to deliver the personalization that makes or breaks a customer’s shopping experience these days.

    The technologies that give power to consumers also create the data needed for retailers to meet their needs. And, most of the data created via the Web, mobile, geolocation and social interactions are in the cloud. In other words, retailers have to tap external sources to get to this information, and when combined with transactional, historical and segmentation data can create truly powerful insights that can redefine the customer experience.

    Smart retailers are now using such data to make crucial decisions about their assortment, staffing and service, store location and format, online channels, marketing and merchandising. The cloud will help them respond even more quickly and innovatively to customers.

    With a personalized cloud infrastructure, retailers can choose exactly the services they need—when they need them—rather than paying for and subscribing to features they don’t want. This advantage allows retailers to combine their existing IT investments with the flexibility and speed of the cloud, as well as reduced cost and risk. With a cloud tailored to support their unique requirements, retailers have the right solution in place quickly to provide a personalized and individual experience for their customers while managing IT costs and resources.

    In response to this need, IBM rolled out 20 new customized cloud-based solutions that include consulting services, pre-built, industry-tested assets from IBM Research, software, advanced analytics, and ongoing support and cloud infrastructure from IBM’s Softlayer. Retailers can choose from services for managing marketing, mobile, digital commerce, and customer or social analytics, for example. Within these, they can choose specific options or, more likely, combine different features together that best fit their needs and easily integrates with their existing applications.

    A retailer could layer on integrated analytics to drill down into a customer’s shopping behavior and purchases to understand preferences that can inform their product and service development strategies.

    Or if the retailers need to expand their mobile capabilities, they could opt for a cloud-based offering that weaves mobile into the company’s business fabric. That way, the company could develop new business models and markets based on customers tastes, all while speeding up the rollout of new offerings.

    Retailers are embracing cloud at a rapid pace along with the rest of the market, drawn by its cost flexibility, scalability, adaptability, connectivity, and ability to mask complexity. Add to this a new level of customization, and we'll see cloud become a platform for innovation and business strategy that has the power to transform competitive landscapes.

    By tailoring the cloud to their own specific requirements, companies can meld their operations, business processes, and data more tightly together. So, rather than focusing primarily how they run their operations, they can turn to pulling more insights out of the massive floods of data they’re collecting, creating ecosystems for connecting with people inside and outside of the company, and rolling out new social and mobile applications.

    For retailers in particular, this advance is a much needed turnaround. Retailers already understand the competitive advantage that personalization provides, and now, new cloud solutions give that same power and flexibility to help retailers to support customer demands for tailored assortments, targeted marketing and personalized shopping. It’s a new foundation that retailers can build on so they can live up to consumers' demands which have been unleashed by today's cloud, analytics mobile and social technologies.

    Read Also

    Strategies That E-Commerce Retailers Should Not Miss Out On!

    Strategies That E-Commerce Retailers Should Not Miss Out On!

    AI Restoring Power to Brick and Mortar Retailers

    AI Restoring Power to Brick and Mortar Retailers

    "Smart" "Safe" System: What Else Do You Need?

    Obstacles Faced by the Asian Retail Sector

    Obstacles Faced by the Asian Retail Sector

    Weekly Brief

    loading
    Top 10 Retail Solution Companies - 2019
    Top 10 Retail Consulting/Services Companies - 2019

    Featured Vendors

    Fedelta

    Scott Buckham, Technical Director

    AOPEN

    Stephen Borg, CEO

    ON THE DECK

    Retail 2019

    Top Vendors

    Retail 2018

    Top Vendors

    Retail 2017

    Top Vendors

    Retail 2016

    Top Vendors

    Previous Next

    Copyright © 2019 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy Policy  |  Sitemap

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://retail.apacciooutlook.com/cxoinsights/personalized-interactions-start-with-personalized-clouds-nwid-387.html