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“People don’t buy goods and services. They buy relations, stories, and magic.” This adage by Seth Godin, Author, Entrepreneur, and Marketer aptly resonates with the retail industry. The retail sector is growing at a staggering rate across the globe, with 13-digit sales numbers to back it up. However, numbers aren’t the be-all and end-all part of this industry, it is a lot more than robotic delivery of goods and services and crunching relevant numbers. Customers today are on the lookout for relationships and AOPEN, a thought leader in digital signage and global electronics manufacturer, is a company that not only masters the retail sector but also indulges in forging meaningful long-term relationships with an open-hearted zeal.
Stephen Borg, Global CDO, AOPEN explains, “Our technologies enable our customers to communicate with shoppers through dynamic, exciting media, leaving a lasting impression through compellingly presented, rich, and increasingly personalized information.” This approach to retail along with the company’s provision of commercial products and applied business solutions has helped it to be a leader in the market. While positive rapport with customers is a must in this customer-centric sector, recognizing the importance of omni-channel marketing is an essential part of new age retailing. Thus, AOPEN works towards helping major brands and clients in engaging customers across digital and physical retail spaces. This strategy of the firm to engage in both online and offline retail spaces is based on the belief that ‘Traditional retailers can offer the best experience in the context of an exciting, informative, entertaining, engaging, and tangible shopping environment, and AOPEN can supplement it by providing technology that enhances’.
With information-hungry, price-savvy, mobile-empowered shoppers expecting digital interaction and engagement, it has become imperative to move from ‘connecting the channels’ to ‘blending the channels’ to support brick and mortar stores.
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AOPEN works towards helping major brands and clients in engaging customers across digital and physical retail spaces
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