APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Retail
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Retail
    Editor's Pick (1 - 4 of 8)
    left
    Bunnings  Diy Digital Transformation

    Leah Balter, Chief Information Officer, Bunnings

    AI becomes Personal

    Sherif Mityas, CIO & Chief Experience Officer, TGI Fridays

    Is Your Head in the Sand?

    Marc Kermisch, VP & CIO, Red Wing Shoe

    Laying a Foundation for the New-Age Retail Industry

    Paul Karras, SVP & CIO, Wilton Brands

    Driving a Performance Culture

    Paul Scorza, CIO, Ahold USA

    Discover the First Mile

    Ruben Martin, Co-Founder &CTO/ COO, Quivers

    The Missing Link for Retail: Closing the Loop between Point of Sale and Marketing

    David Inggs, CTO, VMob

    It all Comes Together in Retail.  In a World of Possibilities, Where to Start?

    Simon Kennedy, CIO, The Warehouse Group

    right

    Ecommerce is Just Getting Started!

    Ranjith Boyanapalli, VP, Fintech & Payments, Flipkart

    Tweet
    content-image

    Ranjith Boyanapalli, VP, Fintech & Payments, Flipkart

    Indians have always embraced emerging technologies in a significant fashion leading to disruptive business models and influencing how we live. The mobile phone penetration and Internet penetration are classic examples of this phenomenon. With less than 10 percent of retail being online, with a heavy and growing penetration of data connectivity and smartphones, a large part of India now has access to Internet, but not organized offline retail. This sets a great platform for eCommerce as an industry to grow by leaps and bounds, and it is projected to reach $120 billion in another 4 years, from $30 billion in 2017. While Accessibility, Pricing and Convenience could be core value proposition drivers, Trust and Experience will play a large role in the adoption curve.

    Some capabilities that would catalyze this growth are Vernacular, Voice and Affordability, all on the back of emerging technologies and insights drawn from data of millions of customers. Some of the critical eCommerce journey nodes include discovery of products against a customer's intent, ensuring a frictionless ordering and payments experience, scaling up for fast and reliable delivery, and the policies that govern the overall trust and experience including returns, refunds, pricing, etc.

    The English speaking population of India is 10 percent, which acts as a barrier for a lot of Indians to enjoy the true potential of Internet, which resides in their handheld devices. Add to this the fact that even literacy in vernacular languages is in the mid 70s. Both the above data points clearly showcase a future where a lot of Indians will be more comfortable conversing with their phones than today's experience of typing in English on a majority of the apps. The main advantage from a consumer point of view is that he/she can express their intent in their own native language without the need to translate into English/Hinglish, which a lot of apps are now building capabilities to understand. While there have been advancements in personalizing the discovery experience of a customer based on his/her historic engagement (i.e. brand preference, pricing range, etc.), this is a more uber capability that will make millions of Indians shop online, and also based on the ability of the respective eCommerce player to make the aspect of discovery much easier.

    Added to the vernacular advantage, Voice will bridge the gap between online and offline retail from a conversational shopping experience standpoint. Evolved chat bots on the back of strong NLP capabilities can lead to rich one way and two way conversational experiences. For e.g., a customer would speak to the phone which understands the intent and surfaces the right products, and he can further finish his transaction by giving voice commands. In cases where he needs help, like customer service, a 2-way conversational bot will understand his native language, process the intent and issue prediction, refer to the resolution framework and revert in the customer's native language with a solution that can solve his problem.

    India is on its way towards digitization thanks to multiple initiatives by the government and the private sector including JAM and UPI (which has already touched 600 million transactions a month). But again, India is a severely credit underserved market due to lack of availability of strong data to take an underwriting decision. Consumer lending on the back of alternate credit modelling is emerging strongly, thereby enhancing the purchasing power for millions of Indians.

    All the above developments in Vernacular, Voice and Affordability, along with other factors will prove vital for the growth of the e-commerce industry by creating a more native and rich customer experiences and value proposition.

    Weekly Brief

    loading
    Top 10 Retail Tech Solutions Companies - 2024
    ON THE DECK

    Retail 2024

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    Listening Beyond Hearing

    Listening Beyond Hearing

    Salvatore Incardona, Head of IT, Amplifon Australia
    Modernizing Lending Through Innovative, Secure and Scalable Technology

    Modernizing Lending Through Innovative, Secure and Scalable Technology

    Steven Meek, Chief Information Officer, Pepper Money
    Advancing the Chemical Industry through Digital Transformation

    Advancing the Chemical Industry through Digital Transformation

    Jan Mandrup Olesen, Global Head of Digital Business, Indorama Ventures
    Cultivating a Sustainable Future through Collaboration

    Cultivating a Sustainable Future through Collaboration

    Jiunn Shih, Chief Marketing, Innovation & Sustainability Officer, Zespri International
    Mastering Digital Marketing Strategies

    Mastering Digital Marketing Strategies

    Tasya Aulia, Director of Marketing and Communications, Meliá Hotels International
    Building a Strong Collaborative Framework for Artificial Intelligence

    Building a Strong Collaborative Framework for Artificial Intelligence

    Boon Siew Han, Regional Head of Humanoid Component Business & R&D (Apac & Greater China), Schaeffler
    From Legacy to Agility Through Digital Transformation

    From Legacy to Agility Through Digital Transformation

    Athikom Kanchanavibhu, EVP, Digital & Technology Transformation, Mitr Phol Group
    Change Management for Clinical Ancillary Teams: Aligning Practice with Policy and Progress

    Change Management for Clinical Ancillary Teams: Aligning Practice with Policy and Progress

    Ts. Dr. James Chong, Chief Executive Officer, Columbia Asia Hospital – Tebrau
    Loading...
    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://retail.apacciooutlook.com/cxoinsights/ecommerce-is-just-getting-started-nwid-6332.html