To address these requirements, the company empowers retailers to digitally reinvent their business following a proven and systematic approach. At first, Value Exchange International discovers and shapes digital strategy and business case based on available insights. Next, the company designs and prototypes new capabilities, as well as breakthrough journeys for end customers following which an ecosystem to deliver at scale is implemented. Finally, clients can easily structure the change program, resources, and commercial model to reduce operational and financial risk. “Value Exchange International not only advises but also builds, operates, and transfers capabilities to help our clients create value by reinventing the core of their businesses,” states Lee.

Value Exchange International has empowered numerous organizations in the process of business reinvention. A testimony to the company’s expertise in the field is Kee Wah Bakery, one of Hong Kong’s traditional Chinese Bakery enterprises founded in 1938 with 100 retail outlets around the world. Kee Wah’s core value rests in its high quality and hygiene traditional Chinese pastries with over 500 products grouped under Chinese Bridal Cakes, Mooncakes, Gift, Specialties, Seasonal and Favorites categories. However, Kee Wah faced numerous challenges such as brand identity, how to use technologies to reach and understand more about the customers, deliver products and services to customers at the right time and right place in a cost effective manner, heavy dependence on paper-based records, as well as fierce competitions from other cake shops. Value Exchange International helped Kee Wah to undergo a complete digital reinvention of its core businesses—Chinese pastries. Resultantly, Kee Wah has one of the most powerful CRM and Reward Solutions that integrated with all their touchpoints, which help to deliver service effectiveness and efficiency with enhanced customer experience. Kee Wah delivered the industry first personalized Chinese Bridal Cake e-Card,a fun-to-use and easy-to-use digital platform, for better service provision and improvement. Furthermore, Value Exchange International helped to rollout a new brand new un-manned touch point, Smart Vending Machine, in Shanghai, China.

With over 300 experts from across the global firm, Value Exchange International is a powerhouse of experts including developers, designers, IT architects, data engineers, agile coaches, and advanced analytics experts in its digital labs.By bringing together the best of domain knowledge and digital capabilities, Value Exchange International will continue to create value by reinventing the core of their businesses.