APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Retail
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Retail
    • ShopperTrak
    Previous
    Next

    ShopperTrak: Boosting In-Store Performance with Retail Footfall Data

    Follow ShopperTrak on :

    Adam Ioakim, GM (Australia & South East Asia), ShopperTrakAdam Ioakim, GM (Australia & South East Asia)
    The prevalence of digital commerce is perpetually changing the face of the retail landscape. As a result, brick-and-mortar stores are put in a situation where they have to come up with compelling ways to make shoppers get off their couch and step into the store rather than buy online. “However, all hope is still not lost for physical retail stores and malls,” affirms Adam Ioakim, a veteran in the retail business landscape. The GM (Australia and South East Asia) of ShopperTrak—a leading-edge retail tech solution provider—Ioakim points out, “The good news is that 85-95 percent of all retail transactions continue to take place at physical stores, and not online.” That said, in today’s world of commerce, the way people purchase has changed dramatically. Present-day shoppers like to research the details of a product, compare its pricing with other similar brands in the market, and check user reviews before purchasing. Thus, shop owners need to think out of the box to gratify their customers. “And, that’s precisely what ShopperTrak helps retailers achieve through our in-store retail analytics solution,” exclaims Ioakim.

    Further, while explaining about the solution, Ioakim notes, “Our analytics modules constantly track a retail store’s traffic data and observe how the shoppers behave inside the store.” The information is made available to store managers through a centralized dashboard that has all the requisite information—including the store’s performance, sales, and staff disputes—in a single window.

    Our analytics modules constantly track a retail store’s traffic data and observe how the shoppers behave inside the store

    These statistics help retail managers contrive a plan as to how and where they should place products in the store to ensure maximum visibility and a greater sales-conversion ratio. “The data is also beneficial to understanding the busiest hours of the day. Our clients use that information to make their staffing arrangements for the week, well ahead of time,” adds Ioakim.

    Currently, ShopperTrak monitors 40 billion shopper visits per year, which includes customers of small, temporary kiosks all the way up to large malls and concert venues. This holistic view of customer traffic data across the globe lets ShopperTrak provide weekly reports to clients, aiding them in benchmarking their store’s performance based on geographic location or specific market domains.

    These wide-ranging analytical reports have earned ShopperTrak numerous accolades from its clientele. Ioakim recalls one such instance, where they engaged with Godiva, the famous Belgian manufacturer of gourmet chocolates. The luxury chocolate company has one of its largest outlets in Regent Street, London. “The senior management team of Godiva approached us to help them increase customer footfall at their flagship store,” says Ioakim. Godiva already had ShopperTrak’s “people counting” technology in its U.S. stores and wanted to implement the same for its European stores as well. The solution proved effective in mapping the traffic to sales-conversion rates and analyzing data trends. Soon after the installation, Godiva’s Regent Street store recorded a 10 percent increase in in-store transactions, and conversion rates went up from 24 percent to 26.5 percent in just six weeks.

    Such outcomes prove ShopperTrak’s steadfastness to offer quick, measurable results. Treading into the future, the retail tech solution provider aspires to add more toolsets to its already robust analytics portfolio and launch a new “market intelligence” solution as well. With this, ShopperTrak aims to aggregate all their 40-billion (and growing) shopper traffic data and provide extensive, in-depth market analytics reports to its clients, through which businesses can drive meaningful changes in their customer engagement models.
    Previous
    Next
    Share this Article:
    Tweet
    Share

    ShopperTrak Info

    Company
    ShopperTrak

    Headquarters
    .

    Management
    Adam Ioakim, GM (Australia & South East Asia)

    Description
    Through the use of analytics, ShopperTrak enables clients to understand consumer behavior better and leverage that information to increase profitability

    2019

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    CIO Speaks

    Previous Next
    It all Comes Together in Retail.  In a World of Possibilities, Where to Start?

    Simon Kennedy, CIO, The Warehouse Group

    End to End Supply Chain Planning is the Need of the Hour

    Abel Correa, CIO, Arvind Lifestyle Brands Limited

    Expectations of a CIO Today are Embryonic

    Ashok Sethi, CIO, Sapient

    Is Your Head in the Sand?

    Marc Kermisch, VP & CIO, Red Wing Shoe

    The Right Technology And Reliable Partners; The Business Next Frontier

    Luke O'Brien, CIO, ISS Facility Services Australia & New Zealand

    Service Organisations Make Great Places To Work, And Deliver Better Value

    Matthew Perry, CIO, Orora Limited [ASX: ORA]

    How Have Recent Advancements in Big Data Been Impacting Businesses?

    Marc Solomon, CIO, Bvn Architecture

    BI & Analytics in Aquaculture

    Matthew Leary, CIO, Tassal Operations

    BI and Analytics

    Gary Peel, CIO, SYNERGY (ASX:IS3)

    A Blend of Six Technologies to Enhance Teaching-Learning Processes

    John Hui, CIO, The Education University of Hong Kong

    Creating Integrated Workflows for an Evolving Company

    Mike Everly, CIO, D&H Distributing

    Modern Software Development Methodologies

    Kevin Glynn, VP and CIO, DSC Logistics

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://retail.apacciooutlook.com/vendor/shoppertrak-boosting-instore-performance-with-retail-footfall-data-cid-4153-mid-244.html