Mirum: Driving Business Transformation through Technology
Win Mak , Chief Executive Officer The term ‘digital’ perfectly defines the approach adopted by most businesses in today’s era.Organizations, over the past few years, have attained significant transformation infusing the digital pulse into their operations. From HRM processes to management of clients’ feedbacks, everything has transformed for the better. Each of these processes have now gone digital with much needed inclusion of technology. Almost every regionand sectorin the global arenahas adapted to this ‘digital growth’, resulting in improved business outcome. MirumHong Kong too was born out of the evolution of digital space to help businesses evolve with it. It was originally started in London as Designercityduring the genesis of the digital sector. Mirumtoday acts as a catalyst in the digital industry, which has grown tremendously.
Mirum is a global player that delivers the most trusted and revolutionary digital services. Marketing innovation, digital transformation and e-Commerce platformsare the three major pillars of expertise that drive Mirum and its clients to growth. “Through these three pillars, we’ve worked hard to set the benchmark for digital agencies in the region, delivering comprehensive digital solutions to clients in all sectors and industries,” explains Win Mak, CEO, Mirum Hong Kong. The company offers varied solutions including strategy & consulting, industry & audience research, consumer insights, ecosystem planning and digital strategy. Over the years, the organization has evolved remarkably chasing its vision to create a world connected by digital inspiration.
From offering e-commerce solutions to linking modern innovations such as websites, mobile devices and touchpoints to form seamless and integrated connected experiences, the organization has done it all.
During its early years of operations, the organization pioneered the first online fashion portal and the first ever high-street branded ISP service portal for Tesco in 1998. Following this, came UK’s most successful e-commerce sitefor Tesco along with various groundbreaking internet based solutions for retailers and major leaders in other sectors.Since then, Mirum HK has attained commendable growth, to which its vast clientele serves as a testimony. The company has had the privilege of working with leading brands from across the sectors. ASUS, BMW, Dairy Farm, Hang Seng Bank, Hong Kong International Airport, Hong Kong Trade Development Council, HSBC, Lexus, Qualcomm and Samsung are a few of them. Besides, it has also bagged renowned industry awards including Marketing Magazine Innovative Agency of the Year 2015 – Gold, Marketing Magazine Mobile Marketing Agency of the Year 2015 – Gold and Marketing Magazine Best Client Management Team 2015 – Bronzeamong others.
“We have various exciting projects currently in the works which will allow us to provide clients with highly innovative yet effective business solutions. Mirum Hong Kong has become Mirum APAC’s Centre of Excellence in Technology and Innovation, where we spearhead and support the agency’s regional and global innovative initiatives,” adds Win Mak.The organization has set up a new technology forum to lead an initiative which helps clients derive fresh ideas from local start-ups. Besides, an exciting and revolutionary experience centreto demonstrate the company’s services and capabilities is also being developed. This effort is aimed towards venturing into retail solutions in the years to come.
During its early years of operations, the organization pioneered the first online fashion portal and the first ever high-street branded ISP service portal for Tesco in 1998. Following this, came UK’s most successful e-commerce sitefor Tesco along with various groundbreaking internet based solutions for retailers and major leaders in other sectors.Since then, Mirum HK has attained commendable growth, to which its vast clientele serves as a testimony. The company has had the privilege of working with leading brands from across the sectors. ASUS, BMW, Dairy Farm, Hang Seng Bank, Hong Kong International Airport, Hong Kong Trade Development Council, HSBC, Lexus, Qualcomm and Samsung are a few of them. Besides, it has also bagged renowned industry awards including Marketing Magazine Innovative Agency of the Year 2015 – Gold, Marketing Magazine Mobile Marketing Agency of the Year 2015 – Gold and Marketing Magazine Best Client Management Team 2015 – Bronzeamong others.
The organization has set up a new technology forum to lead an initiative which helps clients derive fresh ideas from local start-up businesses.
“We have various exciting projects currently in the works which will allow us to provide clients with highly innovative yet effective business solutions. Mirum Hong Kong has become Mirum APAC’s Centre of Excellence in Technology and Innovation, where we spearhead and support the agency’s regional and global innovative initiatives,” adds Win Mak.The organization has set up a new technology forum to lead an initiative which helps clients derive fresh ideas from local start-ups. Besides, an exciting and revolutionary experience centreto demonstrate the company’s services and capabilities is also being developed. This effort is aimed towards venturing into retail solutions in the years to come.
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Jerry Mcglynn, CIO, Specialized Bicycle Components
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