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For millennials, shopping is more than just buying. It is an experience. These tech-native customers want the retailers to meet them on whatever different channels they are on for an immersive experience. However, achieving such a goal is easier said than done due to the data-intensive and distributed nature of the industry. To add to this complexity is the diversity of products available for the customers to select from. Techniques such as gamification, automating incentives, big data analytics, and more can help the retailers put the right foot forward in mitigating these challenges. Realizing this potential, Singapore-based Inventrik has established itself as an expert in retail by leveraging innovative and emerging technologies to develop end-to-end solutions that focus on delivering exquisite customer experiences while also helping retailers improve their top line and bottom line. “In the age, where retail is increasingly becoming a technology play, we use technology to analyze data to draw insights for building strategic differentiation and scale delightful/ personalized customer experience,” says Prem Prakash, co-founder and CEO at Inventrik.
With the mission to help retailers attract millennials by improving customer experience through gamification, Inventrik has developed Vouchermatic—An intuitive tool to create, manage, and track digital gift vouchers, coupon codes, discounts, loyalty programs and referral rewards with real time marketing automation.
The product applies gamification to automate incentives and data analytics to predict demand. It increases customer loyalty by offering them coupons and vouchers thereby enabling retailers to expand their market reach while also providing existing customers a reason to shop more. The results—increased sales and reduced costs.
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