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    Foodstorm: Leading Edge Technology to Help Caterers

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    Retail technologies in restaurants not just attract consumers but also help restaurants make every nook and cranny profitable. As a result, consumers who frequent large chain restaurants mention technology as one of the critical aspects of wholesome experience, highlighting factors like digital payment, online ordering, local pick-up, and other digital offerings like real-time order information. Delivering such capabilities FoodStorm offers a secure, centralised order database, coupled with an extensive range of features to streamline operations and provide consistent, professional communication to customers. "The defining goal of FoodStorm has always been for catering companies to save time and increase revenue, and I don't think we've ever strayed from this," adds Anthony Super, the Director and Co- Founder of Foodstorm.

    Implementing Foodstorm's technology increases sales by enabling the customers to order catering from their mobile, tablet or PC conveniently. The company's team provides its customer with a powerful, branded, cloud-hosted website that is built specifically for catering, grocery, cafe and restaurant businesses. The company's platform is hosted on industry-leading data centres that maintain the highest certification in ISO standards for Information Security Management—ISO/IEC 27001. Certifications of the hosting platform and active penetration tests are completed annually on Foodstorm, to ensure the continuation of high standards in data security, assuring that the clients' data is in safe hands.

    Further, FoodStorm's integration with Google Maps lets its customers locate their nearest store easily. Similarly, easy-to-make online payment features allow the customers to quickly place repeat orders and be assured that credit card details are secure. The company's solution is capable of decentralising catering operation with orders automatically allocated to stores. Generally, those orders are sent by email, and text message for store confirmation and the customers receive email updates throughout the process. Also, FoodStorm generates daily production and delivery reports for each store, saving hours of administration time.

    Nando' s—a restaurant chain across Australia, delivering food-orders to customers both through online and restaurant-direct ordering—had difficulty in customer service. The online ordering platform was quite confusing for customers to use, and this resulted in traffic decline and a reduction in online sales. Finally, the restaurant started using manual administration to process every online catering order, which was extremely cumbersome. FoodStorm came to rescue by providing an improved ordering platform for customers.

    The defining goal of FoodStorm has always been for catering companies to save time and increase revenue, and I don't think we've ever strayed from this

    This new platform was capable of showing automated order notifications and processing as well as instant reporting on results, in individual restaurants. Since adopting the FoodStorm system, Nando's has observed a significant sales growth in annual catering of more than 35%. Besides, customer service and satisfaction have also improved, with customers now receiving additional notifications when a restaurant confirms an order. Previously, each new order had to be communicated to a restaurant through phone or email with no apparent order confirmation process in place, which would be difficult and time-consuming to manage. Now, along with email notifications, restaurants receive an SMS confirmation when the order initially arrives. Thus, Nandos' employees and executives are pleased with FoodStorm's offerings as it has been extremely beneficial to the business.



    FoodStorm is continually developing, leading-edge technology to help caterers achieve their full potential. With an entire pipeline of development deployed each year for its clients stay on top of the game. "There really is no end to what we can do with the FoodStorm platform, and we're excited to be still innovating even after 10 years," concludes Super.
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    Foodstorm Info

    Company
    Foodstorm

    Headquarters
    Berwick, Australia

    Management
    Anthony Super, Director and Co-Founder

    Description
    FoodStorm has been aiding caterers to achieve their goals since nine years. The firm’s dedicated team has a passion for food and technology and offer services that aid the companies to manage their catering orders and quotes. FoodStorm services encompass a secure, centralized order database, along with a wide range of features to streamline an organization’s operations and offer professional, consistent, communication to the customers. The firm’s Retail Chain Catering Software service can automate the ordering processes for cafes, restaurants, supermarkets as well as other retail chains. FoodStorm offers a branded and powerful cloud-hosted website for the above service

    2020

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