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“If utilized effectively, SMS can prove to be a very powerful marketing tool in today’s mobile-focused landscape,” says Mark Van Zuylekom, General Manager of Esendex. Nowadays, SMS is seen by many as a marketing tool, and with 35.5 percent of SMS sent out for marketing, according to ‘The State of SMS’ report, they’d be right. However, for Esendex customers, 50 percent of SMS are transactional and operational messages that range from delivery information, confirming appointments, internal communication, like sending out alerts to staff and setting rosters. Australia-based Esendex provides robust SMS services that help companies around the world communicate with their customers and stakeholders.
Founded by two developers in 2001, Esendex has always had a consistent focus on technology and delivery. The firm’s online SMS platform is extremely user-friendly and utilizes a self-serve scenario. This allows users to send, schedule and easily track SMS messages on their own. “The platform is built on performance and capability, and this is key as it means that delivering on your promises and your SLA is paramount,” asserts Van Zuylekom.
Esendex’s focus on ease of use is further demonstrated by the APIs that it provides to help its clients integrate with its platform. The straightforward APIs, and easy to follow instructions and SDKs ensure that the customer engagement process is as seamless as possible.
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