APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Retail
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Retail
    • Esendex
    Previous
    Next

    Esendex: Going Beyond Conventional Marketing with SMS

    Mark Van Zuylekom,GM, EsendexMark Van Zuylekom, GM
    “If utilized effectively, SMS can prove to be a very powerful marketing tool in today’s mobile-focused landscape,” says Mark Van Zuylekom, General Manager of Esendex. Nowadays, SMS is seen by many as a marketing tool, and with 35.5 percent of SMS sent out for marketing, according to ‘The State of SMS’ report, they’d be right. However, for Esendex customers, 50 percent of SMS are transactional and operational messages that range from delivery information, confirming appointments, internal communication, like sending out alerts to staff and setting rosters. Australia-based Esendex provides robust SMS services that help companies around the world communicate with their customers and stakeholders.

    Founded by two developers in 2001, Esendex has always had a consistent focus on technology and delivery. The firm’s online SMS platform is extremely user-friendly and utilizes a self-serve scenario. This allows users to send, schedule and easily track SMS messages on their own. “The platform is built on performance and capability, and this is key as it means that delivering on your promises and your SLA is paramount,” asserts Van Zuylekom.

    Esendex’s focus on ease of use is further demonstrated by the APIs that it provides to help its clients integrate with its platform. The straightforward APIs, and easy to follow instructions and SDKs ensure that the customer engagement process is as seamless as possible.
    Even though Esendex encourages self-service, if clients contact the help-desk, it is only a three-option IVR service before speaking to a real person. As Van Zuylekom expresses, Esendex isn’t an empty vessel where clients go online and buy SMS messages, the firm provides the same type of service regardless of the amount that a client spends on buying these SMS services. Esendex works with them to make business communication better—which reflects around the core values of passion, innovation, ownership, and integrity.

    Although the company was originally built around SMS, it has since added a lot more products, owing to the customers’ rising interest in multi-channel options, for SMS, SMS surveys, voice or email, or mobile landing pages. SMS is the ideal call to action and Esendex has the ability to combine four SMS together increasing the character limit to 612. That said, it is still limited and the text only nature is not designed for extensive instructions. This proved to be the major reason for Esendex’s decision to move away from just being an SMS provider and focus on providing business communication. As a result, the firm has added a whole range of new products to its portfolio to make sure that it is always able to support customers.

    Esendex facilitates mobile journeys that can be triggered by links embedded in emails or SMS. They improve customer engagement by removing any distractions and difficulties by emulating app-like circumstances on micro-web pages. For simple single-purpose call to action campaign, the firm’s tastefully designed SMS landing pages would be more suited. When the SMS recipients click on the URL, they are taken to a mobile-first landing page where they can take the required action. During the recent Black Friday campaign, a pizzeria client employed Esendex’s landing page solution to differentiate itself from the myriad of other SMS offers that were being sent out to customers. The SMS was designed to be viewed on a smartphone with call-to-action buttons to drive customer engagement. The SMS exploited the preview feature that Apple and Android devices have introduced when links are included at the beginning or end of the messages. As a result, the pizza shop was inundated with orders and was almost unable to fulfill all that came through. This is what Esendex is aiming for— taking traditional channels and making them better by incorporating features from smartphone manufacturers.

    Esendex was recently acquired by a leading technology investor that owns a number of SMS companies, a move that drastically increased its global reach. The firm is constantly looking for ways to find the next effective communication channels and has invested heavily in IP messaging and Rich Communication Services (RCS) to move ahead in that direction.
    Previous
    Next
    Share this Article:
    Tweet

    Esendex Info

    Company
    Esendex

    Headquarters
    .

    Management
    Mark Van Zuylekom, GM

    Description
    Offers multi-channel SMS communication services for companies that is robust and easy to use

    2018

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    CIO Speaks

    Previous Next
    It all Comes Together in Retail.  In a World of Possibilities, Where to Start?

    Simon Kennedy, CIO, The Warehouse Group

    End to End Supply Chain Planning is the Need of the Hour

    Abel Correa, CIO, Arvind Lifestyle Brands Limited

    Expectations of a CIO Today are Embryonic

    Ashok Sethi, CIO, Sapient

    Is Your Head in the Sand?

    Marc Kermisch, VP & CIO, Red Wing Shoe

    The Right Technology And Reliable Partners; The Business Next Frontier

    Luke O'Brien, CIO, ISS Facility Services Australia & New Zealand

    Service Organisations Make Great Places To Work, And Deliver Better Value

    Matthew Perry, CIO, Orora Limited [ASX: ORA]

    How Have Recent Advancements in Big Data Been Impacting Businesses?

    Marc Solomon, CIO, Bvn Architecture

    BI & Analytics in Aquaculture

    Matthew Leary, CIO, Tassal Operations

    BI and Analytics

    Gary Peel, CIO, SYNERGY (ASX:IS3)

    A Blend of Six Technologies to Enhance Teaching-Learning Processes

    John Hui, CIO, The Education University of Hong Kong

    Creating Integrated Workflows for an Evolving Company

    Mike Everly, CIO, D&H Distributing

    Modern Software Development Methodologies

    Kevin Glynn, VP and CIO, DSC Logistics

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://retail.apacciooutlook.com/vendor/esendex-going-beyond-conventional-marketing-with-sms-cid-2860-mid-144.html