Thank you for Subscribing to Apac CIO Outlook Weekly Brief
Biometric and Analytics Technology (BATL): Helping Businesses Analyze and Understand Customer Behavior
Data mining software, due to the tremendous influx of data has today gained a lot of momentum. And, it is mostly due to the valuable data insight and operational optimization that it brings forth. However, analyzing human behavior or causality while consumers make a decision to conduct a transaction remains an arena that is neither understood nor measured well. Weighing the underlying gap in the industry, Biometric and Analytics Technology (BATL)—Sydney, Australia based firm— gathers, analyses and displays data in an intuitive way allowing the business to glean actionable insights- Ken Owiti, CEO, explains, “The analytics world is focused on the digital footprint. BATL builds understanding of customer activity prior to the digital engagement. By combining these disparate data sources we help our clients unlock their potential.”
BATL uses various sensors manufactured by different vendors to understand people’s behaviors’. Through it’s strategically placed sensors such as digital cameras and Wi-Fi sensors; it extracts data on a physical location. The company then integrates the data in a platform to understand consumer behavior so that businesses can use this information to identify their areas of improvement. Independent digital data sources such as POS are combined with the data being gathered by BATL, his further helps organizations to understand when a consumer enters a location, optimal number of transactions that happens, and optimal number of stuff that they need. ‘BATL is sensor agnostic, and it has its own sensors.’ In extracting information on the customers business, BATL’s biometric solutions follow strict privacy guidelines.It doesn’t identify individual, compromise the privacy of individual, or store individuals any data.
We do data mining pre-transaction and our main focus is to integrate this part into the digital aspect so as to have a holistic view of customer behavior and experience at any location
This allows business managers to react appropriately and make the necessary adjustments. “We are continually evaluating different sensors coming to market, and our middleware takes data from all the different sources,” adds Owiti.
BATL’s Bio analytics is basically facial analytics software. This software allows business to understand the demographic of their customers. With the nature of customers in mind, businesses are able to structure its marketing strategies to suit the likes, and preference of its customers. When a customer walks into a store, the system notes the time of arrival and the area within the store that he or she is most interested in. Moreover, the dwell-time video analytics also analyzes where a particular age group customer spend their time. If any customer takes too long in a certain aisle without picking an item, the store manager, will be able to view all these on an intelligent dashboard, and may decide to send a sales representative to the customer to explain more on the product. All these together help the company to know their consumers spending habits.
Through its strategic partnerships and collaborations, it has been able to develop potent biometric and analytic solutions. One such partner has been Visit that helps BATL invariably. The future plans of BATL include the incorporation of many different sensors to extract valuable data and present it on intuitive dashboards. “Make it simple-intuitive dashboards that collect data from any sensor to understand consumers’ behavior is our focus,” concludes Owiti.