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With an unbridled surge in data across various industries, nascent technologies and business models are mushrooming to deliver greater customer engagement. As Big Data and A.I. become a mainstay, the role of data in unraveling more profound insights brings to the fore new ideas to achieve improved customer experiences. Big Data for Humans, initiated in 2014 by a team of highly experienced retailers, caters to this need, enabling retail and travel companies to decipher profound insights for an improved customer experience. It places the power of data science and exceedingly granular customer insights instantly into the hands of in-house marketers, thereby increasing revenue without the need for expensive and lengthy data projects.
The firm’s Software-as-a-Service platform, The Customer Graph, automates customer insights, enabling retailers and travel business users to better understand their customers and perceive who their most valuable ones are. Large volumes of data that come in through stores and online applications are tacitly understood, and therefore, the platform is made flexible for users. Instead of recruiting specialist data analysts and data scientists, the platform automates complex data, creating and generating actionable insights and prescriptive guidance for retailers.
“The primary reason we launched The Customer Graph was to help connect the dots between data science and revenue generation from customer marketing programs” states Emma Mourad, Managing Director APAC, Big Data for Humans. “Our mission is to harness the power of big data to bring an unprecedented depth of insight into customers – not just as lines on a spreadsheet but as groups of ‘humans’ with unique tastes, needs and spending habits”.
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