Apac
  • Home
  • CXO Insights
  • CIO Views
  • News
  • Conferences
  • Newsletter
  • Whitepapers
  • About us
Apac
  • Admired Tech

    Agile

    AI Healthcare

    Artificial Intelligence

    Augmented Reality

    Aviation

    Big Data

    Blockchain

    Cloud

    Cryptocurrency

    Cyber Security

    Digital Transformation

    Drone

    HPC

    Infrared

    Internet of Things

    Networking

    PropTech

    Remote Work

    Scheduling Software

    Simulation

    Startup

    Storage

    Wireless

  • Banking

    E-Commerce

    Education

    FinTech

    Food and Beverages

    Healthcare

    Insurance

    Legal

    Manufacturing

    Pharma and Life Science

    Retail

    Travel and Hospitality

  • CISCO

    Microsoft

    Oracle

    Salesforce

    SAP

    ServiceNow

  • Business Intelligence

    CEM

    Cloud-based Planning

    Cognitive

    Compliance

    Contact Center

    Contact Tracing

    Contactless Payments

    Content Management System

    Corporate Finance

    CRM

    Custom Software Development

    Data Center

    Enterprise Architecture

    Enterprise Communications

    Enterprise Contract Management

    ERP

    Field Service

    HR Technology

    IT Service Management

    Managed Services

    Procurement

    Product Management

    RegTech

    Revenue Management

Menu
    • Retail
    • Cognitive
    • Digital Transformation
    • E-Commerce
    • Blockchain
    • RegTech
    • IT Service Management
    • Augmented Reality
    • Microsoft
    • Managed Services
    • Collaboration
    • Healthcare
    • MORE
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Retail
    • Vendor
    • Big Data For Humans
    Previous
    Next

    Big Data for Humans: Harnessing the Power of Data Science

    Emma Mourad,MD, Big Data For HumansEmma Mourad, MD

    With an unbridled surge in data across various industries, nascent technologies and business models are mushrooming to deliver greater customer engagement. As Big Data and A.I. become a mainstay, the role of data in unraveling more profound insights brings to the fore new ideas to achieve improved customer experiences. Big Data for Humans, initiated in 2014 by a team of highly experienced retailers, caters to this need, enabling retail and travel companies to decipher profound insights for an improved customer experience. It places the power of data science and exceedingly granular customer insights instantly into the hands of in-house marketers, thereby increasing revenue without the need for expensive and lengthy data projects.

    The firm’s Software-as-a-Service platform, The Customer Graph, automates customer insights, enabling retailers and travel business users to better understand their customers and perceive who their most valuable ones are. Large volumes of data that come in through stores and online applications are tacitly understood, and therefore, the platform is made flexible for users. Instead of recruiting specialist data analysts and data scientists, the platform automates complex data, creating and generating actionable insights and prescriptive guidance for retailers.

    “The primary reason we launched The Customer Graph was to help connect the dots between data science and revenue generation from customer marketing programs” states Emma Mourad, Managing Director APAC, Big Data for Humans. “Our mission is to harness the power of big data to bring an unprecedented depth of insight into customers – not just as lines on a spreadsheet but as groups of ‘humans’ with unique tastes, needs and spending habits”.

    “Retailers are facing increasing costs of acquisition online, the constant pressure of dealing with occupancy costs offline, and with all the other marketing costs they’re surrounded with in multichannel, it is critical that retailers build relationships with their customers. Those people deliver 80 per cent of profits and are the biggest revenue opportunity a retail business has.”

    Due to the speed and highly competitive nature of the retail sector, understanding the true value of a customer and communicating with them at the right time is an increasing challenge. The Customer Graph solves this. Customers are grouped based on the similarity of the products they purchase, rather than forcing them into broad segments or the top 5 per cent of spenders. This allows retailers to drive personalized communications across channels and markets, and as the platform can be highly prescriptive, Big Data for Humans’ solution ensures it gets done quickly. A typical client will be generating additional revenue from the platform within just four weeks.

    “We take anywhere between 100,000 and 60 million unique customers’ raw data and unify it into a single source for clients, making it accessible and quickly identifying the overall opportunity,” says Emma. The Customer Graph ensures raw data subscribes very ‘actionable activity’, permitting retailers to quickly execute campaigns across all channels to the right customers.

    The platform understands customers based on the particular types of products they purchase from businesses, then groups them based on similar purchases they have made. Secondly, it observes unique customer behavior and purchase habits and unites that customer with a similar customer who approaches similar products. This process enables an understanding of a customer’s purchase history with brands, their lifecycle and frequency of purchase, thus, guiding retailers with prescriptive insights for better customer engagement.

    Big Data for Humans’ was recently appointed by The Arcadia Group to deliver smarter, more targeted marketing activity across their Topshop, Topman and Wallis retail brands. The business was impressed by The Customer Graph’s retailer-friendly interface and its ability to dynamically understand overall customer behavior and lifecycles, as well as deploy at speed and focus on cross-channel measurement. Big Data for Humans also recently won a ‘Drum Digital Trading Awards Apac’ for another client, 7-Eleven Philippines, where at risk customers were identified and targeted with personalized promotions relevant to their own product purchases.

    With headquarters in Singapore, London and Glasgow, Big Data for Humans plans to expand across Hong Kong, Singapore, Malaysia, and the Philippines. The firm also envisions partnering with the best partners and retailer clients for better customer engagement. “There are a lot of activities and events that we will running and attending in the year ahead to help educate retailers about the power of data science and AI for their business,” concludes Emma Mourad.
    Previous
    Next
    Share this Article: Tweet
    2018

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    CIO Speaks

    • It all Comes Together in Retail.  In a World of Possibilities, Where to Start?

      Simon Kennedy, CIO, The Warehouse Group

      End to End Supply Chain Planning is the Need of the Hour

      Abel Correa, CIO, Arvind Lifestyle Brands Limited

      Expectations of a CIO Today are Embryonic

      Ashok Sethi, CIO, Sapient

      Is Your Head in the Sand?

      Marc Kermisch, VP & CIO, Red Wing Shoe

      The Right Technology And Reliable Partners; The Business Next Frontier

      Luke O'Brien, CIO, ISS Facility Services Australia & New Zealand

      Service Organisations Make Great Places To Work, And Deliver Better Value

      Matthew Perry, CIO, Orora Limited [ASX: ORA]

    • How Have Recent Advancements in Big Data Been Impacting Businesses?

      Marc Solomon, CIO, Bvn Architecture

      BI & Analytics in Aquaculture

      Matthew Leary, CIO, Tassal Operations

      BI and Analytics

      Gary Peel, CIO, SYNERGY (ASX:IS3)

      A Blend of Six Technologies to Enhance Teaching-Learning Processes

      John Hui, CIO, The Education University of Hong Kong

      Creating Integrated Workflows for an Evolving Company

      Mike Everly, CIO, D&H Distributing

      Modern Software Development Methodologies

      Kevin Glynn, VP and CIO, DSC Logistics

    Copyright © 2021 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy Policy  |  Sitemap |  Subscribe

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://retail.apacciooutlook.com/vendor/big-data-for-humans-harnessing-the-power-of-data-science-cid-2856-mid-144.html