Retail sector has witnessed dramatic changes over years; companies are emphasizing on multi-channel experience for merchandizing strategies. Keeping a constant touch with the customers is the gateway for success. In this digital age, analytics is playing a crucial role in harnessing omnichannel experience which has become cynosure of the industry. Retailers are leveraging insights to make informed decisions catering custom offerings based on individual needs. Addition of tech savvy millennial population into prospective consumers list has fastened the adoption of modern technologies to stay always available. Retailers are embarking on augmented reality, virtual reality and artificial intelligence to understand the dynamic needs of customers at a granular level and have optimized in-store operations redefining the customer experience paradigm.
IT solution providers are constantly enduring to ease customer journey on the various aspects of retail sector, from supply chain to a sale across the counter, technology has touched every facet. Today a CIO’s role is not just limited to ensuring infrastructure and software reliability but to explore better platforms for smoother business operations, unlock customer’s voice and drive business transformation. A CIO must be cognizant of emerging technologies to envision future endeavours without deviating from the basics of retail chain. With plethora of solutions available in the market place to decongest performance bottlenecks, manage raising costs and embed social commerce into the existing solutions, CIOs are facing challenging situations to select the right technology to make informed decisions.
To simplify a CIO’s task and help understand the latest technologies in the sector, we are presenting you a special edition on “25 Most Promising Retail Solution Providers” in Asia Pacific region.
