Gerry Williams, CEO

The Australian labour market has always presented unique challenges including heritage of our labour relations, strong trade unions and demanding compliance rules to all business operators. In 1979 the owner of several McDonalds’ restaurant franchises developed his own labour scheduling software to enable additional productivity benefits by aligning employee tasks with customer orders. Consequently, eTivity became McDonalds’ corporate workforce management tool. This alignment of tasks and people became the cornerstone of our leading labour standards best practice enabling retailers to benchmark productivity across their stores.

The Australian eTivity founders focused on a culture of delivering a functionally and technologically innovative workforce management system which attracted blue chip retailers including Kmart and Event Cinemas. Developed in the Microsoft solution suite, eTivity is a multi-tenanted, .Net and HTML enabled solution which can be deployed in either public, private clouds or on premise.

In 2013 ComOps, an ASX listed technology company, purchased eTivity and continue to focus on its extensive retail and hospitality industry value drivers. The customers now include Super Retail Group, JBHIFI, Spotlight, Michael Hill, Winning Group, Bendon, BNT, Lovisa, and 10 others.

Today our customers are expecting to optimise their labour to;
• Drive ongoing productivity benefits by enabling the right people, in the right place, at the right time.
• Maximise sales conversions in store by using sales forecasts.
• Optimise customer satisfaction and service levels by ensuring rostered labour have the right capabilities (skills, accreditation and training) to serve the expected customer demands.
• Enhance employee engagement by providing access to their workforce management system on any device, at any time.

As Australia’s leading workforce management provider, our customers highlight the following unique values as key reasons to work with the ComOps retail solution eTivity: