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“People don’t buy good sand services. They buy relations, stories, and magic.” This adage by Seth Godin, Author, Entrepreneur, and Marketer aptly resonates with the retail industry. The retail sector is growing at a staggering rate across the globe, with 13-digit sales numbers to back it up. However, numbers aren’t the be-all and end-all part of this industry, it is a lot more than robotic delivery of goods and services and crunching relevant numbers. Customers today are on the lookout for relationships and AOPEN, a major electronics manufacturer, is a company that not only masters the retail sector but also indulges in forging meaningful long-term relationships with an open-hearted zeal.
Stephen Borg, CEO, AOPEN explains, “Our technologies enable our customers to communicate with shoppers through dynamic, exciting media, leaving a lasting impression through compellingly presented, rich, and increasingly personalized information.” This approach to retail along with the company’s provision of commercial products and applied business solutions has helped it to be a leader in the market. While positive rapport with customers is a must in this customer-centric sector, recognizing the importance of omni-channel marketing is an essential part of new age retailing. Thus, AOPEN works towards helping major brands and clients in engaging customers across digital and physical retail spaces. This strategy of the firm to engage in both online and offline retail spaces is based on the belief that ‘Traditional retailers can offer the best experience in the context of an exciting, informative, entertaining, engaging, and tangible shopping environment, and AOPEN can supplement it by providing technology that enhances’.
A lot of companies in sectors like Retail, Transportation, Banking & Finance, Hospitality, and Entertainment have profited immensely from AOPEN’s Digital Signage. One of the firms which benefitted from AOPEN is Famous Fish. A renowned seafood company, Famous Fish caught itself incapable of handling its hightraffic environments and was in dire need of a modern, robust, responsive, durable, and user-friendly technology. That technology was provided by AOPEN collaborating with Google to develop the Commercial Chrome Technology hardware and software platform. After its deployment, Famous Fish witnessed a transaction boost of 29 percent also serving the purpose of high-performance, cost-effectiveness, quick service, and also brand awareness.
A hallmark of a modern thriving company is the way it moves with the times. AOPEN in the years ahead not only seeks to keep up with the changing times but also transform itself at every available opportunity. The company aims to launch a rapid application layer, meldCX as a retail nervous system framework, integrating multiple apps into a Chrome/Windows operating system. Borg elucidates, “A single management console - including PoS, Endless Aisle, CRM, Kiosk Ordering, Digital Signage, E-commerce, Virtual Reception, and more.”
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